We named the instagram app as “InstaPin” as we wanted it to be a combination of Instagram and Pinterest. Now we rename it to “Padgram” as we think the Instagram-Pinterest combination is not a perfect solution on iPad.
Pinterest waterfall view is basically composed of image, comments, author info. It brings in perfect UX on PC as the screen is big enough. People like the UX to view all info within the same page and add comments without leaving. While on iPad, even its screen is bigger than iPhone, the screen estate is still limited. It can’t even hold one image info in one screen using waterfall view! And when it comes to commenting, as to the nature of Object-C programming, it’s much harder to implement in technical. Pinstagram tried it, but the result is not perfect.
So we decide to give up waterfall view. The app in the store is still in waterfall view, but next version the waterfall view will be gone. We rename the app just in preparation for next version.
Next version would be an important release. Stay tuned! ［Update: it’s online now: http://itunes.apple.com/app/id539297584］