Why we add ads to Padgram?

User experience has been our focus since Padgram launched. We’ve spent lots of time writing and tuning every single line of code, every single pixel on UI. And we know Ads is not good for user experience. But why do we still add an ads to Padgram 3.6? Do we want to destroy the 4.5-star rated app?

The answer is simply NO!

We just need to balance between user experience and revenue. The Ads banner is only shown at the bottom of the screen in portrait mode, that’s the only place we can think of to have a minimal user experience impact (think if we put it under Landscape mode). App business has been so hard for developers. It’s hard to hear stories that developers make millions of dollars now. And our experience shows how hard it is.

At the beginning, we set up a donation page. The page was deliberately designed to incur user’s empathy. It’s even like a beggar (shame 🙁 )

But it doesn’t work. The revenue per day is under 10 dollars (we have half a million downloads at that time). Then we changed to require in-app purchase to enable a premium feature (Manage Multiple Account), things become better, but still under 100 dollars. You’d know we have 1million downloads then and over 100,000 active users per day!

We have to work out a way to feed the team. If we cannot generate enough revenue, it won’t be sustainable. So we add the ads to the app. It generate some revenue, and at the same time gives user that is hesitating to upgrade a reason. It turns out it’s working.

Again, I’d say app business is tough. We already gave up the dream to become a millionaire. We just want to live a decent life, wishing we can survive after the mobile app “Golden Run”.

Why fit in when you were born to stand out?

Our user Marianne wrote to me a message with the above title, and she kindly explained what it meant.

This saying is from Dr. Seuss, a very famous children’s author.  While he writes for children, his message is universally meaningful to all people.

This quote means;  why be ordinary when you can be spectacular; why follow the crowd when you can be a leader; you were put on this earth to be the best, don’t settle for anything less.

It basically means do your very best in life, because you should, and because YOU CAN.

The saying above made me think of so many thoughts, it also reminded me of some of my past experiences. Before I founded Pinssible Labs, I was a manager at a world leading security software company. The salary was high and the manager was totally great, it sounds like too perfect to be true and that it was comfortable for me to stay there, but something was missing, what I always hoped for, what my heart always wanted was to lead my own team, create things that I am interested in. I always wished for that as I hope my kids can be proud of me when they grow older. I can proudly tell them “Hey honey, this was created by me, oh yeah your dad, it’s cool isn’t it?”.

That’s why I got inspired and founded Pinssible Labs and created Padgram.

When it comes to Padgram, we weren’t the first Instagram iPad app. Our competitor had released its app 8 months before we started coding. we started asking ourselves questions such as: How do we compete with them if we offer another option? how can we be different? how can we be born to stand out? To find out the answers of the above questions, we had to try all the Instagram apps out there, and we found some flaws in them such as; not fast enough, not simplified enough and not intuitive enough. By creating Padgram, we brought a difference in the sense that we made it faster, simpler yet most powerful among all the other options.

We are proudly announcing that Padgram is the No.3 photo app in the US, and has got No.1 position in 60+ countries.

Our mission was to reach the No.1 Instagram iPad app in the world. To achieve that, we created interesting features, like the Emoji keyboad and self/cross promotion button. We also keep listening  to our users, as their feedback and opinion matters to us. We’re the first Instagram iPad app with portrait mode supported which was suggested by one of our users.

We’re so excited about Padgram’s rapid growth , so far we are No.3 photo app in the US, that won’t be the end of our great achievements. We will keep going further and further.

To end this post I would like to say , ” When we start a journey we always start it slowly….but then it gets faster and faster, the important thing is to start the journey and then you can head further than you thought you would…”

Download Padgram here, any comments are appreciated.