Lessons we learnt from EasyPin

EasyPin is the team’s first app. It took 20 days to appear online after submission. It got rejected once by us and once by the App store. ┬áSomeone might say it’s not bad, but as a professional app provider, we should never forgive ourselves for any mistakes that we make.We’ve learnt some lessons from the process they are:

  • Don’t risk adding a hacking code for a feature that is rarely used: for a page deeply embedded in the app, we added some hacking code to determine the way a page is opened according to a white list, but the white list can be easily broken as the page could contain some frame and introduce a url out of the white list. The bug is serious. It caused users to be unable to login Pinterest and of course App Store rejected it. The lesson we learnt here is, for a feature that is rarely used, we should not do too much on it unless we have 100% confidence that it doesn’t damage anything.
  • We should set proper rating for the app. Apple replied to us “Since your application allows unfiltered access to the internet, where content with mature or suggestive themes can be accessed, it should be rated 17+. Applications must be rated accordingly for the highest level of content that the user is able to access.”
  • Require “Sneak Peak” if possible. We didn’t raise any pre-buzz before the app is published. This is fine for an app that is only for experiment. But if we have a killer app, we should prepare some buzz before it’s out.

EasyPin is our first app. We admit it’s not a killer app. While we take it seriously and try our best to learn in design, development and marketing. We believe our next app will be the killer app. So stay tuned for our next App.

EasyPin: we make pinning on Pinterest super easy

As mentioned in previous post, the philosophy behind EasyPin is do less but do it the best. It’s not a simple wrapper over Pinterest web site, either a tool with ‘Pin It’ marklet integrated.

EasyPin is a web browser, both from look-and-feel and functionality perspective:

It allows you to bookmark your favorite image sites.

One magic feature is, it adds pin icon onto images that are qualified to pin (image’s size is big enough and copyright is allowed). When the pin icon is clicked, it brings in the pinning window directly. With this feature, user can pin images with one single tap, other than ‘tap bookmark’ -> ‘tap Pin It marklet’ -> ‘wait for all images to show’ -> ‘choose the image that user is willing to pin’. It just gives the user pinning a piece of mind.

Another magic feature is, the app opens another window to load the pinning page, so user’s browsing context (which page user is browsing and where the page is scrolled to) is well kept.

And Finally, it has the ‘Pin It’ button on toolbar, if user wants to list all images, that’s still available with one single tap:

Here is a video that demonstrates the app:

The app will be on App Store soon. Drop us an email(support@pinssible.com). We can get back to you after it’s published.

Why we make EasyPin

EasyPin is our first app. The philosophy behind it is do less but do it the best.

Pinterest marklet is widely used for users to pin images. It works perfectly on PC browsers. This video from Pinterest.com show you how.

But when it comes to iPad, things are not easy. First you have to install the marklet script, that’s not easy for normal users. After you’re lucky enough to get the marklet working, you can start pinning in Safari. But wait, when you pin an image on a web page, the page you’re browsing will be replaced by the Pinterest pinning page. So you will lose what the browser has loaded for you. If you want the browsing page back, you have to tap ‘Back’ menu in the browser. Watching the video vividly shows the process.

If you happen to have several images you want to pin, you will have to go through the above processes several times. There are 5 finger taps for each round!

People are not satisfied with the user experience. Some apps in App Store improves the issue by providing a web browser with Pinterest Marklet integrated. But none of them solves the problem of leaving the browsing page.

We thought hard of how to improve it. And came up with “EasyPin for Pinterest”. This app is essentially a web browser. When pinning, it opens a separate window to load Pinterest page. So you don’t need to leave where you’re browsing! That makes pinning easier! The separate window seems easy from user experience perspective, but technically, there is a lot of work to be done. Well done, for the team!

Here is the app video, it shows the features of the app:

The app also allows you to copy and paste urls from other browsers, and even bookmark your favorite sites on home page. Stay tuned. It could pass App Store censorship in days.